Freya Salway

Freya Salway works internationally on Artificial Intelligence (AI) and advanced technologies for arts and culture. She is the Head of the Lab at Google Arts & Culture. There she develops collaborative programs and experiments with artists, cultural institutions, engineers and research scientists, engaging AI and emerging technologies. Freya has also worked as an independent consultant, delivering creative programs in the business and media fields, and previously managed arts partnerships for Sky Arts. She is on the Mayor of London’s cultural leadership board and a trustee of Darbar Arts Culture Heritage Trust.